We have been working with The Queen’s College since 2015, starting with the website which is 100% aimed to recruit new students. The style, design and colour palette is intentionally bold, bright and confident and features photographs of students in context of studying and living in the college and avoiding any aspect that might be seen as too formal. The website is still as fresh today as it was then, due to it being well maintained by their communications department.
The design, colours and overall style of the website were then used as a basis to develop the style for all print items. And now - in 2019, we have redrawn the eagles within the shield to add a degree of finesse that was previously lacking. The updated logo is now being implemented by the college with the help from a set of guidelines and templates we have designed.
The latest project features a new illustration of the college. Most Oxford colleges have an old fashioned illustration, often created by the same illustrator - so all tending to look the same. We wanted to create something distinctly different for Queen’s - that would be unique to them. Illustrator Jack Noel was selected as his style is compatible with the graphic style designed for Queen’s. The new illustration and map will be used interactively on the website as well as being used as a handout for all visitors.
The objective for all of these projects was to make The Queen’s College more contemporary and accessible and to increase applications from a wider demographic.