Hartland Shipping Services
As part of HSBC's reorganisation their shipping brokerage was bought out by the management. However HSBC was still to be the main client and the link to the bank needed to be visually apparent. We reconfigured the HSBC arrow symbol into a bow of a ship… thereby retaining the link and creating a relevant symbol along with the new name – named after Hartland because of its lighthouse – and link to shipping. The Hartland lighthouse image is used as the key image on the website homepage.