PSA is dedicated to improving supply chain management within the health and humanitarian sectors in developing countries. PSA provides sustainable solutions for building the in-country capacity of individuals and organisations to reduce dependency on external support. Working with governments, international NGOs and the United Nations, they research, train and provide technical assistance, deploying technical specialists to strengthen health and humanitarian supply chains in collaboration with client teams.
We updated their logo from a red rectangular box with stencil letters - to keeping the red box but with an angle that matched the sharper sans serif letter A of PSA... This gave this red box a sense of movement and a visual devise of the angle used across the site and on printed items.
The website communicates clearly what PSA does around the world, featuring a world map that links the regions, projects and people together.