Brand creation
We conduct workshops and interviews and listen to the client's story. We then confirm the objectives, brand values, and the real point of difference that form the basis for the design brief for the visual identity. We then create design concepts that bring these to life.
Brand development
Strengthening an identity is often all that is required. It is not always appropriate to throw away what you have. Over time, however, a brand can become tired. We conduct communications audits – and then work with you to strengthen the brand.
Implementation and brand management
Implementation is a vital part of the way an identity works. Without constant attention, a brand can begin to drift. We produce guidelines to ensure visual consistency and effectiveness. We design across the full range of communications materials, including: web sites, brochures, ad campaigns, PowerPoint presentations, stationery, exhibition material, and promotional items.