The story

Tower Poetry aims to encourage the reading and writing of poetry, particularly among young adults.

The picture

The design of the logo reflects the variety of responses that poetry can elicit, from loud and provocative to restrained and introspective. The letters of the words 'Tower' and 'Poetry' are a jumble of typefaces and are positioned in such a way that the eye is led to the word 'Power'.

“The logo provided us with a fresh, vibrant visual identity which powerfully conveys to young people the message that poetry is a dynamic, inventive and relevant art form,”   Lesley Bankes-Hughes