The story

Synergy is a new international taste solutions company, a subsidiary of Carbery, and formed in 2005. Our challenge was to create a brand for a new company born out of four flavours and ingredients businesses in Europe and the USA.

The picture

The typeface and logo matches the Carbery logo. It uses the same typeface and the symbol is also a simple globe like circle but with a character of its own. The S within the circle fizzes with energy, using colour as the metaphor for taste.

“This branding project is pivotal to the success of our business over the next few years and we wanted to work with the best possible partners to communicate Synergy’s unique proposition to food and beverage manufacturers,” said Donna Rose, customer marketing manager, “Franks and Franks have impressive experience of working with large and well-known organisations but are small enough to offer a very personal service.”