The story

Self Financial Planners are a sister company to Lodders. They offer financial advise to a wide range of clients – but due to financial regulations this can not be done under the Lodders name.

The picture

We therefore used the same approach for the logo and visual identity, to show the close relationship between the two companies even though they operate under different names.

“The identity has really given us the stature and credibility that our clients expect from a serious player in this area,”   William Self, director