The story

An established architectural practice based in Warwick. Robothams chose us for our strategic approach rather than opting for an 'off the peg' design solution. Their existing identity was old-fashioned and no longer relevant, and Robothams were very keen to reflect their culture and approach to architecture with the new identity.

The picture

The shape of the logo is a combination of soft curves – with a sharp edge, which reflects much of Robothams' approach to architecture. The particular shade of green – as well as the organic curved beanlike shape– is relevant to the environmental and sustainable approach. The logo’s simplicity gives it a modern, young feel with a quirky edge.

“We now have an identity that is relevant, strong and contemporary. It will make a big difference to our business”  Andrew Foster, partner