The story

Publishing Technology unites print and online publishing, and fuses an understanding of the traditions of publishing with the innovation of technology. Publishing Technology is a corporate brand, and is primarily focussed on the investor community. It encompasses three business brands: Ingenta, PCG and VISTA.

The picture

The coloured squares of the logo make up a unique combination of the letters ‘P’ and ‘T’ to reflect the digital side that is the focus of the new company. The logo also relates to the Ingenta logo (a mosaic eye which we designed some eight years ago), which has gained huge recognition in the sector. 

"Building a strong brand was essential to making an impact in the marketplace," says Charlie Rapple, group marketing manager. "Franks and Franks were the obvious choice to achieve this. They quickly developed an understanding of our positioning and values, and we have been delighted with how they have captured our message with the design of the logo."