The story

Lodders is an established firm of solicitors based in Stratford-upon-Avon. Their strength is Private Client work which forms the core of their business. Most other firms of their size only handle work for businesses.

The picture

The signature captures the personal service that the firm offers. It is also hugely relevant as any legal contract needs to be signed on the dotted line to validate it. The approach for the web site and print work features the partners and staff, highlighting them as the key asset of the firm, alongside their own signatures - which acts as a link to the logo.

“The identity is both highly distinctive and useable and truly reflects our main message, which is all about personal service.”  Martin Green, partner