The story

Isis is the technology transfer company of Oxford University, helping ideas that result from the talents of the University to become a reality and a commercial success.

The picture

A simple identity that needed to feature the Oxford University’s badge, but create a distinct look of its own.

"We are delighted with the new identity," says Isis Managing Director Tom Hockaday, "It is fresh and such a natural progression that it instantly became part of the business."