The story

ECI is one of the oldest private equity groups in the UK, specialising in buy-outs, buy-ins and development capital deals between £5 and £100 million.  The client liked our own Franks and Franks logo so much that they wanted one themselves. (it often happens)

The picture

The concept for the logo is based on the paintings of Marc Rothko. Rothkos paintings often were divided into three, which fitted well with the three letters. The Rothko theme is extended through the range of printed material, including brochures, news sheets and advertising.

“The identity really sets us apart and gives a unique look to all of our on and off line communications.”  Janet Brooks, director