The story

Diamond House is a private family dental practice. The client particularly liked the logos we have done that use the work of artists and wanted an identity that used this approach, (almost becoming a trade mark of ours).

The picture

We used a Henry Moore sculpture to depict a family group and to suggest the three-dimensional, sculptured feel of teeth. In particular, the head of the father figure is in the shape of a tooth.

“A logo so out of the ordinary – clients continue to talk about it” Guy Duckworth