The story

Butler Sherborn is a specialist property and land management agency in the Cotswolds and the surrounding counties. We were asked to strengthen their identity and communications material.

The picture

The logo was originally created by Smith and Milton. Following the work by marketing consultants Sale Owen, we added the strapline and built on the logo's strengths to create an identity system to work across all uses. For the launch campaign, we created spoof ads which used the line “Sold on the Cotswolds” – summing up the Butler Sherborns's strengths, and their customers' desire to move into the area. We followed this by updating the style of brochures, sale boards and the web site.

“Franks and Franks have taken the identity and made it really work for us. We now have a fresh, strong and up to date set of materials which look great”  Sam Butler, partner