The story

The British Ski Academy is an organisation which funds and trains young British skiers and prepares them for tomorrow's world-class competitions.

The picture

The logo is created by tracks of two skiers which combine to form the word Ski. Sometimes solutions draw themselves.

“The logo has been applied to all our kit which is instantly recognizable on the slopes. Everybody – both adults and childrens – love it,”   Simon Henson, chairman