The story

The Art Room is a pioneering charity for children who need special time away from mainstream school. Experienced staff offer art as therapy to increase the children’s self-esteem, self-confidence and independence.

The picture

Rather than starting with a blank piece of paper, children are encouraged to decorate 3D objects; chairs being a particular favourite. We created a logo with a few brush strokes that form a chair – incorporating the name – summing up what they do in one cohesive mark.

“The Franks and Franks team has supported us every step of the way,” said Juli Beattie, founder and director of The Art Room. “Everyone comments on our logo, and the styling of our publicity material means I can confidently send the same brochure to schoolteachers and government departments.”